The Tommy Hilfiger brand is one of the most well-known in the world, with flagship stores and stockists in virtually every major city. Hilfiger continues to pave new ground for his business, collaborating with some of the most well-known celebrities, like Zendaya, Gigi Hadid, Indya Moore, and Lewis Hamilton, to name a few.
“The idea was that we bring brain power into our brand, and listen to people who were influential in the world of pop culture,” says Hilfiger.
Here are some best lessons for life by Tommy Hilfiger:
1. You can establish a fashion empire with $150 if it’s truly your life’s dream
“When I was a young teen, I would take a trip into New York City, five and a half hours from my home, to find great clothes. When I wore them to school, all of my friends wanted to know where I was getting everything, so at that point in time, I decided I should open my own shop. I started my business with $150 that I’d saved from working at a gas station.” – Tommy Hilfiger
2. Don’t agree with something? Make it your own
“Growing up, I thought preppy clothes were boring, so I decided to make them cool by making them oversized and colourful, as well as marrying them with sportswear. When I started Tommy Hilfiger in 1985, I was embraced by the youth right away, because I was doing something different to what they had seen before. We were the first designer label to go public in the early ’90s, and then we expanded all over the world.” – Tommy Hilfiger
3. It is essential to understand how to satisfy the customer when running a business
“You can have the most famous name in the world, as well as incredible marketing and advertising, but if you don’t have a great product that consumers want, you’re out of business. It’s got to look great, but if it doesn’t fit well, it will never sell. If it’s too expensive, then young people won’t buy it. If you are not on trend, people will move on.” – Tommy Hilfiger
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