Versace: Know The Brand

Versace has been one of the most known names in luxury fashion for over decades. The brand is recognized for its inventive designs that include symbolic flamboyant prints and bright colors while remaining stylish. A luxury brand is defined by a number of elements, ranging from the price of its products to the individuals who actually wear them. When you look at Versace, it’s practically impossible to deny that it’s a high-end brand.

Versace’s name, as well as the company’s logo, have become synonymous with this degree of elegance and style.

Gianni Versace started Versace, an Italian luxury fashion house and trade name, in 1978. Under the Atelier Versace label, the company creates high-end Italian ready-to-wear and accessories, as well as haute couture pieces. Medusa, a Greek legendary figure, is shown in the Versace emblem. The logo was inspired by the ruins of the floor in the Reggio Calabria area where the Versace siblings used to play as children.

Medusa was chosen as the logo by Gianni Versace because she made people fall in love with her and there was no turning back. He believed that his business would have the same impact on individuals, especially those who wore his clothes and shoes.

Given that the Versace logo hasn’t altered much since 1993, it’s safe to conclude that it’s done a great job for the company. It is without a doubt one of the most recognizable logos in the fashion world

In 2018, the brand stated that it would no longer use fur in its collections. Versace stated in September 2018 that the Group Michael Kors Limited has purchased 100% of all Blackstone and Versace family interests.

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